Cato Maren was appointed in 2005 by Freewill Outdoor Pursuits, a small but growing Perthshire business. We were asked to review their business plan and to help provide strategic direction as they approached a significant step change in their operation that coincided with their critical third anniversary.

Will Manners, Freewill's Director, had this to say:

'I would commend Catriona at Cato Maren to you. The work she has done for us will have far reaching effects. Some of her recommendations we have already implemented and they will make a radical difference, others we will implement over the coming year.

The work she has done is stuff I simply did not have the time, or in many cases, the knowledge to manage, yet it was analysis that is essential. The timing for us was right (indeed, I should have called her in a little earlier!)'

Cato Maren's advice helped Freewill to make the decision in 2006 to join forces with a larger compatable organisation, and to become the Scottish operation of the well respected Outlook Expeditions.